diff --git a/hexbytes/main.py b/hexbytes/main.py
index b0c8f37..89a2ad3 100644
--- a/hexbytes/main.py
+++ b/hexbytes/main.py
@@ -51,7 +51,7 @@ def __getitem__(  # noqa: F811
             return result
 
     def __repr__(self) -> str:
-        return f"HexBytes({'0x' + self.hex()!r})"
+        return f"HexBytes('0x{self.hex()}')"
 
     def to_0x_hex(self) -> str:
         """