diff --git a/.buildkite/commands/build-tvos-app-store.sh b/.buildkite/commands/build-tvos-app-store.sh
index 3860cab0f4..5b4cd817fd 100755
--- a/.buildkite/commands/build-tvos-app-store.sh
+++ b/.buildkite/commands/build-tvos-app-store.sh
@@ -12,5 +12,6 @@ echo "--- :closed_lock_with_key: Installing Secrets"
 bundle exec fastlane run configure_apply
 
 echo "--- :hammer_and_wrench: Building"
-# The `0.` prefix keeps CI-driven builds lexicographically below any real release build code.
+# CI-driven tvOS uploads use a low 0.x build number. App Store Connect may
+# reject these after a release build already exists for the same version.
 bundle exec fastlane build_app_store_connect_tvos "build_number:0.$BUILDKITE_BUILD_NUMBER"
diff --git a/.buildkite/commands/release-build.sh b/.buildkite/commands/release-build.sh
index 8753e19fc3..b13e3d131c 100755
--- a/.buildkite/commands/release-build.sh
+++ b/.buildkite/commands/release-build.sh
@@ -2,6 +2,13 @@
 
 # Ensure we get the latest commit of the `release/*` branch, especially to get last version bump commit before building the release
 RELEASE_VERSION="${1:?RELEASE_VERSION parameter missing}"
+RELEASE_PLATFORM="${2:-${RELEASE_PLATFORM:-}}"
+
+if [[ -z "$RELEASE_PLATFORM" ]]; then
+  echo "RELEASE_PLATFORM parameter missing. Expected 'ios' or 'tvos'." >&2
+  exit 1
+fi
+
 "$(dirname "${BASH_SOURCE[0]}")/checkout-release-branch.sh" "$RELEASE_VERSION"
 
 "$(dirname "${BASH_SOURCE[0]}")/shared_setup.sh"
@@ -9,5 +16,17 @@ RELEASE_VERSION="${1:?RELEASE_VERSION parameter missing}"
 echo "--- :closed_lock_with_key: Installing Secrets"
 bundle exec fastlane run configure_apply
 
-echo "--- :hammer_and_wrench: Building"
-bundle exec fastlane build_app_store_connect
+case "$RELEASE_PLATFORM" in
+  ios)
+    echo "--- :hammer_and_wrench: Building iOS"
+    bundle exec fastlane build_app_store_connect
+    ;;
+  tvos)
+    echo "--- :hammer_and_wrench: Building tvOS"
+    bundle exec fastlane build_app_store_connect_tvos
+    ;;
+  *)
+    echo "Unsupported RELEASE_PLATFORM: $RELEASE_PLATFORM. Expected 'ios' or 'tvos'." >&2
+    exit 1
+    ;;
+esac
diff --git a/.buildkite/commands/release-upload.sh b/.buildkite/commands/release-upload.sh
index 7a663e2d9a..ff955852f3 100755
--- a/.buildkite/commands/release-upload.sh
+++ b/.buildkite/commands/release-upload.sh
@@ -2,17 +2,65 @@
 
 # Ensure we get the latest commit of the `release/*` branch, especially to get last version bump commit before publishing the GitHub Release and creating the git tag
 RELEASE_VERSION="${1:?RELEASE_VERSION parameter missing}"
-"$(dirname "${BASH_SOURCE[0]}")/checkout-release-branch.sh" "$RELEASE_VERSION"
 
 BETA_RELEASE=${2:-true} # use second call param, default to true for safety
+RELEASE_PLATFORM="${3:-${RELEASE_PLATFORM:-}}"
+NOTIFY_SLACK="${4:-${NOTIFY_SLACK:-}}"
+CREATE_GITHUB_RELEASE="${5:-${CREATE_GITHUB_RELEASE:-}}"
+
+if [[ -z "$RELEASE_PLATFORM" ]]; then
+  echo "RELEASE_PLATFORM parameter missing. Expected 'ios' or 'tvos'." >&2
+  exit 1
+fi
+
+case "$RELEASE_PLATFORM" in
+  ios)
+    PLATFORM_NAME="iOS"
+    IPA_PATH="artifacts/pocket-casts.ipa"
+    DSYM_PATH="artifacts/pocket-casts.app.dSYM.zip"
+    ARCHIVE_ZIP_PATH="artifacts/pocket-casts.xcarchive.zip"
+    SENTRY_ANNOTATION_CONTEXT="sentry-failure-ios"
+    TESTFLIGHT_LANE="upload_app_store_connect_build_to_testflight"
+    ;;
+  tvos)
+    PLATFORM_NAME="tvOS"
+    IPA_PATH="artifacts/pocket-casts-tvos.ipa"
+    DSYM_PATH="artifacts/pocket-casts-tvos.app.dSYM.zip"
+    ARCHIVE_ZIP_PATH="artifacts/pocket-casts-tvos.xcarchive.zip"
+    SENTRY_ANNOTATION_CONTEXT="sentry-failure-tvos"
+    TESTFLIGHT_LANE="upload_app_store_connect_build_to_testflight_tvos"
+    ;;
+  *)
+    echo "Unsupported RELEASE_PLATFORM: $RELEASE_PLATFORM. Expected 'ios' or 'tvos'." >&2
+    exit 1
+    ;;
+esac
+
+if [[ -z "$NOTIFY_SLACK" ]]; then
+  if [[ "$RELEASE_PLATFORM" == "ios" ]]; then
+    NOTIFY_SLACK="true"
+  else
+    NOTIFY_SLACK="false"
+  fi
+fi
+
+if [[ -z "$CREATE_GITHUB_RELEASE" ]]; then
+  if [[ "$RELEASE_PLATFORM" == "ios" ]]; then
+    CREATE_GITHUB_RELEASE="true"
+  else
+    CREATE_GITHUB_RELEASE="false"
+  fi
+fi
 
-echo "Running $0 with BETA_RELEASE = $BETA_RELEASE..."
+echo "Running $0 with BETA_RELEASE = $BETA_RELEASE, RELEASE_PLATFORM = $RELEASE_PLATFORM, NOTIFY_SLACK = $NOTIFY_SLACK, CREATE_GITHUB_RELEASE = $CREATE_GITHUB_RELEASE..."
+
+"$(dirname "${BASH_SOURCE[0]}")/checkout-release-branch.sh" "$RELEASE_VERSION"
 
 echo "--- :arrow_down: Downloading Artifacts"
-ARTIFACTS_DIR='artifacts' # Defined in Fastlane, see ARTIFACTS_FOLDER
-STEP=testflight_build
-buildkite-agent artifact download "$ARTIFACTS_DIR/*.ipa" . --step $STEP
-buildkite-agent artifact download "$ARTIFACTS_DIR/*.zip" . --step $STEP
+STEP=release_build
+buildkite-agent artifact download "$IPA_PATH" . --step "$STEP"
+buildkite-agent artifact download "$DSYM_PATH" . --step "$STEP"
+buildkite-agent artifact download "$ARCHIVE_ZIP_PATH" . --step "$STEP"
 
 echo "--- :rubygems: Setting up Gems"
 install_gems
@@ -20,19 +68,34 @@ install_gems
 echo "--- :closed_lock_with_key: Installing Secrets"
 bundle exec fastlane run configure_apply
 
-echo "--- :testflight: Uploading to TestFlight"
-bundle exec fastlane upload_app_store_connect_build_to_testflight
+echo "--- :github: Updating GitHub Release"
+bundle exec fastlane create_release_on_github beta_release:"$BETA_RELEASE" archive_zip_path:"$ARCHIVE_ZIP_PATH" notify_slack:false create_release:"$CREATE_GITHUB_RELEASE"
 
-echo "--- :arrow_up: Uploading dSYM to Sentry"
-set +e
-bundle exec fastlane symbols_upload
-SENTRY_UPLOAD_STATUS=$?
-set -e
+upload_symbols() {
+  local platform="$1"
+  local dsym_path="$2"
+  local annotation_context="$3"
 
-if [[ $SENTRY_UPLOAD_STATUS -ne 0 ]]; then
-  echo "^^^ +++ Failed to upload dSYM to Sentry! Make sure to download dSYM from the build step artifacts and upload manually."
-  buildkite-agent annotate --style error --context sentry-failure 'Failed to upload dSYM to Sentry! Make sure to download dSYM from the build step artifacts and upload manually.'
-fi
+  echo "--- :arrow_up: Uploading $platform dSYM to Sentry"
+  set +e
+  bundle exec fastlane symbols_upload "dsym_path:$dsym_path"
+  local sentry_upload_status=$?
+  set -e
+
+  if [[ $sentry_upload_status -ne 0 ]]; then
+    echo "^^^ +++ Failed to upload $platform dSYM to Sentry! Make sure to download dSYM from the build step artifacts and upload manually."
+    buildkite-agent annotate --style error --context "$annotation_context" "Failed to upload $platform dSYM to Sentry! Make sure to download dSYM from the build step artifacts and upload manually."
+  fi
+}
 
-echo "--- :github: Creating GitHub Release"
-bundle exec fastlane create_release_on_github beta_release:"$BETA_RELEASE"
+upload_symbols "$PLATFORM_NAME" "$DSYM_PATH" "$SENTRY_ANNOTATION_CONTEXT"
+
+echo "--- :testflight: Uploading $PLATFORM_NAME to TestFlight"
+bundle exec fastlane "$TESTFLIGHT_LANE" ipa_path:"$IPA_PATH"
+
+if [[ "$NOTIFY_SLACK" == "true" ]]; then
+  echo "--- :slack: Notifying Slack"
+  bundle exec fastlane notify_release_on_slack beta_release:"$BETA_RELEASE"
+else
+  echo "--- :slack: Skipping Slack notification"
+fi
diff --git a/.buildkite/release-builds.yml b/.buildkite/release-builds.yml
index 46d170f010..77e9175594 100644
--- a/.buildkite/release-builds.yml
+++ b/.buildkite/release-builds.yml
@@ -12,9 +12,9 @@ env:
 
 steps:
 
-  - label: "🛠 Release Build (App Store Connect)"
-    key: testflight_build
-    command: .buildkite/commands/release-build.sh "${RELEASE_VERSION}"
+  - label: "🛠 Release Build (${RELEASE_PLATFORM})"
+    key: release_build
+    command: .buildkite/commands/release-build.sh "${RELEASE_VERSION}" "${RELEASE_PLATFORM}"
     priority: 1
     plugins: [$CI_TOOLKIT]
     artifact_paths:
@@ -23,9 +23,9 @@ steps:
     notify:
       - slack: "#build-and-ship"
 
-  - label: ":testflight: Release Upload (TestFlight, Sentry, GitHub)"
-    depends_on: testflight_build
-    command: .buildkite/commands/release-upload.sh "${RELEASE_VERSION}" "${BETA_RELEASE}"
+  - label: ":testflight: Release Upload (${RELEASE_PLATFORM})"
+    depends_on: release_build
+    command: .buildkite/commands/release-upload.sh "${RELEASE_VERSION}" "${BETA_RELEASE}" "${RELEASE_PLATFORM}" "${NOTIFY_SLACK}" "${CREATE_GITHUB_RELEASE}"
     priority: 1
     plugins: [$CI_TOOLKIT]
     notify:
diff --git a/Gemfile b/Gemfile
index 6ffe25cc44..8767cef15e 100644
--- a/Gemfile
+++ b/Gemfile
@@ -7,7 +7,7 @@ gem 'danger-dangermattic', '~> 1.3'
 gem 'fastlane', '~> 2.236'
 gem 'fastlane-plugin-firebase_app_distribution', '~> 1.0'
 gem 'fastlane-plugin-sentry', '~> 2.5'
-gem 'fastlane-plugin-wpmreleasetoolkit', '~> 14.7'
+gem 'fastlane-plugin-wpmreleasetoolkit', '~> 14.9.0'
 # To avoid errors like:
 #
 # SSL_connect returned=1 errno=0 peeraddr=3.5.132.155:443 state=error: certificate verify failed (unable to get certificate CRL)
diff --git a/Gemfile.lock b/Gemfile.lock
index b7079953d3..0cf3e9c809 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -169,7 +169,7 @@ GEM
       google-apis-firebaseappdistribution_v1alpha (>= 0.12.0)
     fastlane-plugin-sentry (2.5.8)
       os (~> 1.1, >= 1.1.4)
-    fastlane-plugin-wpmreleasetoolkit (14.7.0)
+    fastlane-plugin-wpmreleasetoolkit (14.9.0)
       buildkit (~> 1.5)
       chroma (= 0.2.0)
       diffy (~> 3.3)
@@ -380,7 +380,7 @@ DEPENDENCIES
   fastlane (~> 2.236)
   fastlane-plugin-firebase_app_distribution (~> 1.0)
   fastlane-plugin-sentry (~> 2.5)
-  fastlane-plugin-wpmreleasetoolkit (~> 14.7)
+  fastlane-plugin-wpmreleasetoolkit (~> 14.9.0)
   openssl (~> 4.0)
   rake (>= 12.0, < 14.0)
   rubocop (~> 1.88)
diff --git a/Pocket Casts TV App/Config/PocketCastsTV.base.xcconfig b/Pocket Casts TV App/Config/PocketCastsTV.base.xcconfig
index 95b0139f43..8842227ae6 100644
--- a/Pocket Casts TV App/Config/PocketCastsTV.base.xcconfig	
+++ b/Pocket Casts TV App/Config/PocketCastsTV.base.xcconfig	
@@ -1,8 +1,5 @@
 #include "../../config/PocketCasts.base.xcconfig"
 
-// tvOS tracks its own marketing version — still early-days, so we don't piggyback on the iOS `VERSION_SHORT` release automation.
-MARKETING_VERSION = 0.1
-
 SDKROOT = appletvos
 TVOS_DEPLOYMENT_TARGET = 26.0
 TARGETED_DEVICE_FAMILY = 3
diff --git a/fastlane/Fastfile b/fastlane/Fastfile
index d28eaa7692..d06429e9b3 100644
--- a/fastlane/Fastfile
+++ b/fastlane/Fastfile
@@ -289,7 +289,6 @@ platform :ios do
   # - Cuts a new release branch, Bumps the version
   # - Extracts the Release Notes
   # - Generates `.strings` files from code then merges the other, manually-maintained `.strings` files with it
-  # - Triggers the build of the first beta on CI
   # - Open backmerge PR
   # - Enables the GitHub branch protection for the new branch
   # - Move all still-opened PRs targeting current milestone to the next one and Freezes the GitHub milestone
@@ -356,7 +355,6 @@ platform :ios do
 
     push_to_git_remote(set_upstream: true, tags: false)
 
-    trigger_beta_build(branch_to_build: release_branch_name)
     create_backmerge_pr
 
     # Copy the branch protection settings from the default branch to the new release branch
@@ -368,7 +366,7 @@ platform :ios do
     update_milestone
   end
 
-  # Creates a new beta by bumping the app version appropriately then triggering a beta build on CI
+  # Creates a new beta by bumping the app version appropriately.
   #
   # @param base_version [String] If set, bases the beta on the specified version and `release/<base_version>` branch
   #                              instead of using the current app version. Useful e.g. for triggering betas on hotfixes.
@@ -416,16 +414,18 @@ platform :ios do
 
     push_to_git_remote(tags: false)
 
-    trigger_beta_build(branch_to_build: release_branch_name)
     create_backmerge_pr
   end
 
-  # Finalizes a release at the end of a sprint to submit to the App Store
+  # Finalizes release bookkeeping before separate CI jobs upload the final TestFlight builds.
   #
-  #  - Updates store metadata
+  # This lane does not submit builds to App Store Review. Submission remains a
+  # manual App Store Connect/Releases v2 step. It also does not build or upload
+  # app binaries; Releases V2 starts those per-platform tasks separately.
+  #
+  #  - Refreshes and lints localized strings and App Store Connect metadata
   #  - Bumps final version number
   #  - Removes branch protection and close milestone
-  #  - Triggers the final release on CI
   #
   # @param skip_confirm [Boolean] If true, avoids any interactive prompt (default: false)
   #
@@ -459,9 +459,6 @@ platform :ios do
     set_milestone_frozen_marker(repository: GITHUB_REPO, milestone: release_version_current, freeze: false)
     close_milestone(repository: GITHUB_REPO, milestone: release_version_current)
 
-    # Start the build
-
-    trigger_release_build(branch_to_build: release_branch_name)
     create_backmerge_pr
   end
 
@@ -579,7 +576,7 @@ platform :ios do
     push_to_git_remote(set_upstream: true, tags: false)
   end
 
-  # Finalizes a hotfix, by triggering a release build on CI
+  # Finalizes a hotfix before separate CI jobs upload the final TestFlight builds.
   #
   lane :finalize_hotfix_release do |skip_confirm: false|
     # Verify that the current branch is a release branch. Notice that `ensure_git_branch` expects a RegEx parameter
@@ -588,10 +585,9 @@ platform :ios do
     # Verify that there's nothing in progress in the working copy
     ensure_git_status_clean
 
-    UI.important("Triggering hotfix build for version: #{release_version_current}")
+    UI.important("Finalizing hotfix for version: #{release_version_current}")
     UI.user_error!('Aborted by user request') unless skip_confirm || UI.confirm('Do you want to continue?')
     push_to_git_remote(tags: false)
-    trigger_release_build(branch_to_build: "release/#{release_version_current}")
 
     create_backmerge_pr
     begin
@@ -603,18 +599,30 @@ platform :ios do
 
   # Triggers a beta build on CI
   #
+  # Kept for manual/ad-hoc triggering. Releases V2 starts release builds directly
+  # through `release-builds.yml` with platform-specific environment variables.
+  #
   # @param branch_to_build [String] The name of the branch we want the CI to build, e.g. `release/19.3`
+  # @param platform [String] The platform build to trigger, either `ios` or `tvos`
+  # @param notify_slack [Boolean, nil] Optional Slack notification override. nil keeps the platform default: true for iOS, false for tvOS.
+  # @param create_release [Boolean, nil] Optional GitHub Release creation override. nil keeps the platform default: true for iOS, false for tvOS.
   #
-  lane :trigger_beta_build do |branch_to_build:|
-    trigger_buildkite_release_build(branch: branch_to_build, beta: true)
+  lane :trigger_beta_build do |branch_to_build:, platform: 'ios', notify_slack: nil, create_release: nil|
+    trigger_buildkite_release_build(branch: branch_to_build, beta: true, platform: platform, notify_slack: notify_slack, create_release: create_release)
   end
 
   # Triggers a stable release build on CI
   #
+  # Kept for manual/ad-hoc triggering. Releases V2 starts release builds directly
+  # through `release-builds.yml` with platform-specific environment variables.
+  #
   # @param branch_to_build [String] The name of the branch we want the CI to build, e.g. `release/19.3`
+  # @param platform [String] The platform build to trigger, either `ios` or `tvos`
+  # @param notify_slack [Boolean, nil] Optional Slack notification override. nil keeps the platform default: true for iOS, false for tvOS.
+  # @param create_release [Boolean, nil] Optional GitHub Release creation override. nil keeps the platform default: true for iOS, false for tvOS.
   #
-  lane :trigger_release_build do |branch_to_build:|
-    trigger_buildkite_release_build(branch: branch_to_build, beta: false)
+  lane :trigger_release_build do |branch_to_build:, platform: 'ios', notify_slack: nil, create_release: nil|
+    trigger_buildkite_release_build(branch: branch_to_build, beta: false, platform: platform, notify_slack: notify_slack, create_release: create_release)
   end
 
   # Builds the app binary for distribution to App Store Connect
@@ -838,14 +846,19 @@ platform :ios do
   #
   # @param beta_release [Boolean] If true, the GitHub Release is for a beta and will be marked as prerelease and published immediately.
   #                               If false, the GitHub Release is for a final build and will not be marked as prerelease but will be created as Draft (to be manually published only once approved by Apple)
-  # @param archive_zip_path [String] Path to the `.xcarchive.zip` file to attach as an asset to the created GitHub Release
+  # @param archive_zip_path [String] Path to the `.xcarchive.zip` file to attach as an asset to the created GitHub Release.
+  # @param notify_slack [Boolean] If true, sends the release notification to Slack.
+  # @param create_release [Boolean] If true, creates the GitHub Release when it does not already exist.
   #
-  lane :create_release_on_github do |beta_release: true, archive_zip_path: APP_STORE_CONNECT_XCARCHIVE_ZIP_PATH|
-    require_env_vars!('GITHUB_TOKEN', 'SLACK_WEBHOOK')
+  lane :create_release_on_github do |beta_release: true, archive_zip_path: APP_STORE_CONNECT_XCARCHIVE_ZIP_PATH, notify_slack: true, create_release: true|
+    beta_release = boolean_option(beta_release, default: true)
+    notify_slack = boolean_option(notify_slack, default: true)
+    create_release = boolean_option(create_release, default: true)
 
-    app_version = release_version_current
-    build_version = build_code_current
-    version = beta_release ? build_version : app_version
+    require_env_vars!('GITHUB_TOKEN')
+
+    version = github_release_version(beta_release: beta_release)
+    UI.user_error!("Can't find file #{archive_zip_path}!") unless File.file?(archive_zip_path.to_s)
 
     changelog = extract_release_notes_for_version(
       version: release_version_current,
@@ -853,22 +866,55 @@ platform :ios do
     )
     changelog = '_`CHANGELOG.md` was empty for this version._' if changelog.empty?
 
-    UI.message("Creating #{version} release on GitHub...")
-    set_github_release(
-      repository_name: GITHUB_REPO,
-      api_token: get_required_env!('GITHUB_TOKEN'),
-      name: version,
-      tag_name: version,
-      description: changelog,
-      commitish: Git.open(PROJECT_ROOT_FOLDER).log.first.sha,
-      upload_assets: [archive_zip_path.to_s],
-      is_draft: !beta_release,
-      is_prerelease: beta_release
+    api_token = get_required_env!('GITHUB_TOKEN')
+    release = get_github_release(url: GITHUB_REPO, version: version, api_token: api_token)
+
+    if release.nil? && create_release
+      UI.message("Creating #{version} release on GitHub...")
+      release = set_github_release(
+        repository_name: GITHUB_REPO,
+        api_token: api_token,
+        name: version,
+        tag_name: version,
+        description: changelog,
+        commitish: Git.open(PROJECT_ROOT_FOLDER).log.first.sha,
+        is_draft: !beta_release,
+        is_prerelease: beta_release
+      )
+      release ||= get_github_release(url: GITHUB_REPO, version: version, api_token: api_token)
+    end
+
+    UI.user_error!("GitHub release #{version} does not exist yet. Run the iOS release upload first, then retry this upload step.") unless release && release['upload_url']
+
+    upload_github_release_assets(
+      repository: GITHUB_REPO,
+      version: version,
+      release_assets: [archive_zip_path],
+      replace_existing: true,
+      github_token: api_token
     )
 
+    if notify_slack
+      notify_release_on_slack(beta_release: beta_release)
+    else
+      UI.message('Skipping Slack notification.')
+    end
+  end
+
+  # Sends the release notification to Slack.
+  #
+  # Typically called after the build has been uploaded to TestFlight.
+  #
+  # @param beta_release [Boolean] If true, sends a beta notification. If false, sends a final/hotfix notification.
+  #
+  lane :notify_release_on_slack do |beta_release: true|
+    beta_release = boolean_option(beta_release, default: true)
+
+    require_env_vars!('SLACK_WEBHOOK')
+
     UI.message('Sending message to Slack...')
     slack(
-      pretext: slack_message(version: app_version, build_number: build_version, is_beta: beta_release),
+      pretext: slack_message(version: release_version_current, build_number: build_code_current, is_beta: beta_release),
       default_payloads: [],
       slack_url: get_required_env!('SLACK_WEBHOOK'),
       fail_on_error: false
@@ -1132,22 +1178,18 @@ platform :ios do
   # @param with_screenshots [Boolean] If true, will also upload the latest screenshot files to ASC (default: false)
   #
   lane :update_metadata_on_app_store_connect do |with_screenshots: false|
-    # Skip screenshots by default. The naming is "with" to make it clear that
-    # callers need to opt-in to adding screenshots. The naming of the deliver
-    # (upload_to_app_store) parameter, on the other hand, uses the skip verb.
-    skip_screenshots = with_screenshots == false
+    upload_metadata_to_app_store_connect(platform: 'ios', with_screenshots: with_screenshots)
+  end
 
-    upload_to_app_store(
-      app_identifier: APP_BUNDLE_IDENTIFIER_APP_STORE,
-      app_version: release_version_current,
-      skip_binary_upload: true,
-      screenshots_path: File.join(FASTLANE_FOLDER, 'screenshots'),
-      skip_screenshots: skip_screenshots,
-      overwrite_screenshots: true, # won't have effect if `skip_screenshots` is true
-      phased_release: true,
-      precheck_include_in_app_purchases: false,
-      api_key: app_store_connect_api_key
-    )
+  # Upload the localized tvOS metadata (from `fastlane/metadata/`) to App Store Connect.
+  #
+  # The tvOS app currently reuses iOS release notes and metadata. Screenshots stay opt-in;
+  # callers should only use `with_screenshots:true` once tvOS screenshots are present.
+  #
+  # @param with_screenshots [Boolean] If true, will also upload the latest screenshot files to ASC (default: false)
+  #
+  lane :update_metadata_on_app_store_connect_tvos do |with_screenshots: false|
+    upload_metadata_to_app_store_connect(platform: 'appletvos', with_screenshots: with_screenshots)
   end
 
   # Generates a HTML containing the libraries acknowledgments.
@@ -1286,18 +1328,40 @@ platform :ios do
     "release/#{release_version_current}"
   end
 
+  def github_release_version(beta_release:)
+    beta_release ? build_code_current : release_version_current
+  end
+
+  def boolean_option(value, default:)
+    return value if [true, false].include?(value)
+    return default if value.nil?
+
+    value.to_s == 'true'
+  end
+
   # Kicks off a Buildkite build using the `release-builds.yml` pipeline
   #
   # @param branch [String] The git branch on which to trigger the CI build on
   # @param beta [Boolean] If true, build a beta; if false, build a final release
+  # @param platform [String] The platform build to trigger, either `ios` or `tvos`
+  # @param notify_slack [Boolean, nil] Optional Slack notification override. nil keeps the platform default: true for iOS, false for tvOS.
+  # @param create_release [Boolean, nil] Optional GitHub Release creation override. nil keeps the platform default: true for iOS, false for tvOS.
   # @return [String] The URL of the build that has been triggered
   #
-  def trigger_buildkite_release_build(branch:, beta:)
+  def trigger_buildkite_release_build(branch:, beta:, platform: 'ios', notify_slack: nil, create_release: nil)
+    platform = platform.to_s.downcase
+    UI.user_error!("Unsupported release platform '#{platform}'. Expected 'ios' or 'tvos'.") unless %w[ios tvos].include?(platform)
+    notify_slack = boolean_option(notify_slack, default: platform == 'ios')
+    create_release = boolean_option(create_release, default: platform == 'ios')
+
     pipeline_args = {
       pipeline_file: 'release-builds.yml',
       environment: {
         RELEASE_VERSION: release_version_current,
-        BETA_RELEASE: beta
+        BETA_RELEASE: beta,
+        RELEASE_PLATFORM: platform,
+        NOTIFY_SLACK: notify_slack,
+        CREATE_GITHUB_RELEASE: create_release
       }
     }
     if is_ci?
@@ -1313,6 +1377,31 @@ platform :ios do
     end
   end
 
+  # Upload localized App Store Connect metadata for a specific App Store platform.
+  #
+  # @param platform [String] Fastlane deliver platform, such as `ios` or `appletvos`
+  # @param with_screenshots [Boolean] If true, will also upload the latest screenshot files to ASC
+  #
+  def upload_metadata_to_app_store_connect(platform:, with_screenshots:)
+    # Skip screenshots by default. The naming is "with" to make it clear that
+    # callers need to opt-in to adding screenshots. The naming of the deliver
+    # (upload_to_app_store) parameter, on the other hand, uses the skip verb.
+    skip_screenshots = with_screenshots == false
+
+    upload_to_app_store(
+      app_identifier: APP_BUNDLE_IDENTIFIER_APP_STORE,
+      app_version: release_version_current,
+      platform: platform,
+      skip_binary_upload: true,
+      screenshots_path: File.join(FASTLANE_FOLDER, 'screenshots'),
+      skip_screenshots: skip_screenshots,
+      overwrite_screenshots: true, # won't have effect if `skip_screenshots` is true
+      phased_release: true,
+      precheck_include_in_app_purchases: false,
+      api_key: app_store_connect_api_key
+    )
+  end
+
   # Update the milestone of still-open PRs
   #
   # - Update the milestone of all still-open PRs that were assigned the milestone of the version being code-frozen,
diff --git a/podcasts.xcodeproj/project.pbxproj b/podcasts.xcodeproj/project.pbxproj
index 850f5449a5..f03d89996b 100644
--- a/podcasts.xcodeproj/project.pbxproj
+++ b/podcasts.xcodeproj/project.pbxproj
@@ -9961,7 +9961,6 @@
 					"@executable_path/Frameworks",
 				);
 				LOCALIZATION_PREFERS_STRING_CATALOGS = YES;
-				MARKETING_VERSION = 0.1;
 				MTL_ENABLE_DEBUG_INFO = INCLUDE_SOURCE;
 				MTL_FAST_MATH = YES;
 				SDKROOT = appletvos;
@@ -10014,7 +10013,6 @@
 					"@executable_path/Frameworks",
 				);
 				LOCALIZATION_PREFERS_STRING_CATALOGS = YES;
-				MARKETING_VERSION = 0.1;
 				MTL_ENABLE_DEBUG_INFO = NO;
 				MTL_FAST_MATH = YES;
 				SDKROOT = appletvos;
@@ -10067,7 +10065,6 @@
 					"@executable_path/Frameworks",
 				);
 				LOCALIZATION_PREFERS_STRING_CATALOGS = YES;
-				MARKETING_VERSION = 0.1;
 				MTL_ENABLE_DEBUG_INFO = NO;
 				MTL_FAST_MATH = YES;
 				SDKROOT = appletvos;
@@ -10120,7 +10117,6 @@
 					"@executable_path/Frameworks",
 				);
 				LOCALIZATION_PREFERS_STRING_CATALOGS = YES;
-				MARKETING_VERSION = 0.1;
 				MTL_ENABLE_DEBUG_INFO = NO;
 				MTL_FAST_MATH = YES;
 				SDKROOT = appletvos;