diff --git a/LICENSE.txt b/LICENSE.txt
index 08d811d..5bd1ac3 100644
--- a/LICENSE.txt
+++ b/LICENSE.txt
@@ -9,7 +9,10 @@ We, the licensors, (Gernot Starke and Peter Hruschka, the creators of arc42) can
 
 You must give appropriate credit, provide a link to the license, and indicate if changes to arc42 were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
 
-If you remix, transform, or build upon material from arc42, you must distribute your contributions under the same license as the original.
+If you remix, transform, or build upon material from arc42 and share the result outside your own organization, you must distribute your contributions under the same license as the original.
 
+What this means for companies: You can copy, modify and use arc42 inside your organization without ever publishing anything. The ShareAlike condition applies when you make an adapted version of the template available outside your organization, for example on your website, in a public repository or as part of a product you ship.
 
-You are completely free to use or publish your own content, even if it is embedded in the arc42 template, according to your own rules.
\ No newline at end of file
+You are completely free to use or publish your own content, even if it is embedded in the arc42 template, according to your own rules. Publishing an architecture document in arc42 structure does not place your own content under CC BY-SA.
+
+Details: https://arc42.org/license