diff --git a/custom_components/hacs/update.py b/custom_components/hacs/update.py
index ec4014302db..183e03d7239 100644
--- a/custom_components/hacs/update.py
+++ b/custom_components/hacs/update.py
@@ -76,7 +76,7 @@ def entity_picture(self) -> str | None:
         ):
             return None
 
-        return f"https://brands.home-assistant.io/_/{self.repository.data.domain}/icon.png"
+        return f"/api/brands/integration/{self.repository.data.domain}/icon.png"
 
     async def async_install(self, version: str | None, backup: bool, **kwargs: Any) -> None:
         """Install an update."""