This is an ongoing project for documentation about web analytics tools and references. The final objective is to have a quick references repository for general to specific consults.
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Collection of useful resources with general use while implementing and using GA4.
Google official tool for creating UTMs parameters for URLs, it's important to explain the logic behind, but you can also have your own spreadsheet.
Core documentation that explains the standard events. It's a good practice to respect this convection and try to apply business logics to adapt to these events. But, of course, you can have custom events too. Nonetheless, it's highly recommended to start with the standard events first.
Useful for public dashboard example creation and basic data exploration for newcomers to web analytics universe.1
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Main concepts of ga4 that are important to be aware of.
Your report can be reporting basis in partial data, the free account quota limit is 10 million events.
An example of a report with sampling, note that in GA4 paid account you can choose to have unsampled data.
Rules for grouping traffic in defaults channels.
Guide created by Simo that's ilustrate with examples how to manage several e-commerce implementations.
Specifications of assets needed for a PMAX campaign..
